1994
Joyoung was founded in China
2020
Joyoung’s annual revenue exceeded RMB 10 billion
2018
Officially launched direct operations in Japan
2023
Officially established JS APAC, entered into more APAC areas
Innovation Abilities
• Strong global R&D platform
• Successful introduction of multiple product categories
• Successful introduction of multiple product categories
Supply Chain Management
• Global supply chain system with high flexibility
• Efficient product quality and cost control
• Efficient product quality and cost control
Sales Channels
• Extensive offline and online sales network in the two largest markets In Asia-Pacific Region (include
China Mainland)
• Omni-channel strategy to better integrate resources and serve consumers
• Omni-channel strategy to better integrate resources and serve consumers
Brand influence
• Strong brand presence and global brand influence
• Focus on mid-to-high-end market, with continued brand strength to enable JS Global to have strong pricing power and harness high-end trends
• Focus on mid-to-high-end market, with continued brand strength to enable JS Global to have strong pricing power and harness high-end trends
Efficient omni-channel sales, marketing and distribution strategies leading to effective penetration of the Asia-Pacific Market
Japan, A&Z, Singapore, Malaysia - DTC and DTR Model
Korea, Philippines - Distributor Model
Korea, Philippines - Distributor Model
DTC : Direct to Consumer. We sell products directly to consumers through the brand's official website or
TV shopping
platforms, allowing us to obtain firsthand information on relevant consumer behavior.
DTR: Direct to Retailer. We have established long-term cooperative relationships with major electronics
retailers in
regions such as mainland China and Japan. By leveraging the existing consumer base and brand recognition
of these major
retailers, we expand our consumer reach.
Distributor Model: In specific regions, we leverage the robust channel capabilities of distributors to
quickly cover the
diverse channels in that area, capturing market share.
China Mainland
Full Online Coverage
Taobao and T-Mall, JD.com, PDD, Douyin and other content e-commerce platforms.
Offline National Network
Nationwide and regional KA, 3C sales networks, large and medium-sized shopping
centers, etc.
