Efficient omni-channel sales, marketing and distribution strategy to penetrate
global markets
Japan, A&Z, Singapore, Malaysia - DTC and DTR Model
Korea, Philippines - Distributor Model
·DTC: Direct to Customer. We sell directly to consumers through the SharkNinja website or TV shopping
platform. This generates first-hand knowledge of consumer behaviors.
·DTR: Direct to Retailer. We have established long-term relationships with major retailers, including Walmart,
Target,
Costco, Amazon, Kohl's, Bed Bath & Beyond, and Sam’s Club. Drawing on their existing consumer base and brand
awareness,
we have been able to put a record number of popular models on shelves and expand our consumer reach.
·Distributor Model: In specific regions, we leverage the robust channel capabilities of distributors to
quickly cover the
diverse channels in that area, capturing market share.
