In 2018, Ninja jointly created the Foodi brand with the Group's Chinese subsidiary Joyoung, with an engineering and testing team of over 100 people. Since then, Ninja's product category has expanded from powered kitchen appliances to heating kitchen products, including multifunctional cookers, air fryers and indoor smokeless grill ovens. Later in 2020, the Ninja brand will further expand to include kitchen cookware and knife series in addition to kitchen appliances, and in the second half of the year, Ninja will launch a new product series featuring never-stick pan technology.Ninja lauched ice cream maker in 2021 and was well-received by consumers. In 2022, it Launched Ninja Woodfire Grill, entering outdoor grill category.