Improving the quality of everyday life in homes around the world through revolutionary innovation and
smart home products
The Group's success builds on its deep insight into consumer needs and its excellent product innovation and design
capabilities backed by a global R&D platform, high brand engagement driven by marketing strengths and a high-penetration
omni-channel distribution model.
By continuously creating new products and adding new categories, we boast an increasingly diversified product portfolio
that facilitates our efforts to explore markets and stimulate consumer demand. Building on these endeavors, we seek to
foster market expectations for our new products to lead product categories and reshape the behaviors and life at home of
consumers around the world. With a number of trusted flagship brands including Shark, Ninja and Joyoung, we maintain our
leadership in the global market for small household appliances.